Press
The facts, the pictures and the logos, and someone to ask. Press enquiries: press@hofmeister.co.uk
About Hofmeister
Hofmeister is a British-owned brand of Bavarian beers: Helles (5%), Weisse (5.1%) and Bearly Any, a Helles at 0.5%. Our Helles and Weisse are brewed at a family brewery in the heart of Bavaria to the Reinheitsgebot of 1516 and lagered for up to seven weeks at zero degrees. George the bear, created at BMP by John Webster for the first Hofmeister campaigns in the 1980s, returned in 2023.
Facts you can use
- Helles is the reigning World’s Best Lager.*
- International Beer Challenge 2026: Supreme Champion Brewer 2026; Brewer of the Year — Europe; Weisse — Gold and the Trophy for Best Wheat Beer; Bearly Any — Gold.
- 79% of UK beer drinkers know the name (Brand Finance consumer research, July 2025, n = 1,505).
- Formats: 500ml and 330ml bottles; 5-litre mini kegs; 50-litre and 30-litre kegs for the trade.
- Hofmeister Enterprises Limited, registered in England and Wales, number 10141475.
*As judged by the International Wine & Spirit Competition.
Pictures and logos
Logos and pack shots are below, for editorial use with the name spelt Hofmeister. Please don’t recolour, stretch or crop the logo. Photographs of George are licensed stills and are supplied on request for each use.
